If you’ve ever considered stepping into the world of property investment, you’ve likely come across a host of personalities offering advice, training, and mentorship. Among them, Samuel Leeds is undoubtedly one of the most recognizable figures in the UK property scene. As a property investor myself, with over a decade of experience, I found myself curious about what his crash courses were really like. With property training programs popping up everywhere, it’s only natural to be skeptical: Are they valuable? Overhyped? Pressure-filled sales environments? To find out for myself, I recently attended Samuel Leeds’ virtual crash course, and in this post, I’m going to share my comprehensive, no-nonsense review.

---

Who Am I and Why Does It Matter?

Before I dive into the details of the crash course, allow me to provide some context on who I am and what I bring to the table. My name is Mark Parham. I’m an entrepreneur and property investor, and as of now, I own a portfolio of 12 rental properties with a combined value of just under £3 million. Among these are a number of single-lets and three HMOs (Houses in Multiple Occupation). The three HMOs alone account for about £1.4 million of that total, while the remaining nine properties are spread across the Midlands and further north in the UK.

My background in property isn’t just theoretical. I’m not new to the game. I’ve bought, managed, and grown a portfolio over years and have witnessed the ebb and flow of property markets. Additionally, I’ve been in business since I was around 25 (I’m 38 now), so I’ve experienced both successes and failures. I’ve run businesses that have unfortunately gone into liquidation, and I’ve had others that have made millions. This breadth of experience allows me to assess training courses not just as a property newbie or a cheerleader, but as someone who understands the nuances of business, property, and the strategies that can yield sustainable success.

Why is this relevant? Because when I attended Samuel Leeds’ crash course, I had a frame of reference. I wasn’t starting from scratch. I know how to analyze deals, understand returns on investment (ROI), and how to navigate various property strategies. This also means I had a healthy dose of skepticism. I didn’t attend the crash course expecting to be blown away by previously unseen concepts. Rather, I wanted to see what value someone like Samuel Leeds could deliver, and whether he could bring fresh insight or structure to the property education landscape.

---

Attending the Virtual Crash Course

The crash course I attended was a virtual one—thanks to the COVID-19 environment we’ve all been adjusting to. Instead of a physical venue, everything took place over a long Zoom call. The day started at about 10 a.m. and stretched until around 9 p.m. or possibly a bit later. When I say it was a long day, I mean it. We’re talking close to 12 hours of instruction, Q&A, and group activities. However, it never felt tedious. A key reason for this was Samuel Leeds’ contagious energy. Even through a computer screen, he manages to convey enthusiasm, passion, and a level of charisma that keeps you engaged.

For someone new to property, I believe that this energetic delivery style can be extremely motivating. Even for an experienced investor like myself, it was refreshing and entertaining. Property can be a rather dry subject when boiled down to spreadsheets and building regulations, so the ability to keep things interesting is definitely a plus.

---

Content and Value Delivered

One of the first things I noticed was how much ground the course aimed to cover. In the initial three hours, Samuel went through a broad range of foundational property concepts. Some of these included:

1. Calculating ROI and Cash-on-Cash Returns:
   This is basic but essential. Understanding return on investment is crucial if you want to know whether a property deal truly stacks up.
2. How to Source Properties:
   He discussed various strategies for finding potential deals, from direct-to-vendor approaches to working with estate agents. Identifying undervalued properties or overlooked opportunities is a cornerstone of property investment success.
3. Packaging and Selling Property Deals:
   Deal sourcing and packaging—identifying properties and passing them on to other investors for a fee—is a well-known strategy. For someone brand new, learning how to do this ethically and profitably could be a real game-changer. Samuel delivered a decent blueprint for how one might approach this.
4. Lease Option Agreements:
   This was a topic I was particularly curious about. I’m aware of lease options from a professional standpoint—developers and large corporations often use them to secure land and apply for planning permission before fully committing. However, as a private investor, I’d never fully explored the strategy. Samuel’s explanation was straightforward and intriguing, and while I was aware of the concept, it was valuable to see it broken down in a simple, actionable way for smaller-scale investors.

The remarkable thing is that all of this was delivered at no monetary cost. The crash course was free. Yes, there were offers to purchase advanced training and additional services (which I’ll get to shortly), but for a free event, the volume of actionable content was quite substantial. If you were someone completely new to property and took diligent notes, you’d come away with a step-by-step process to identify deals, analyze them, and understand how to generate profit.

---

The Upsells and Offers

Let’s address the elephant in the room: upselling. We all know that free events often lead to an offer for paid training. Samuel Leeds is no exception. Sometime before lunch, he introduced his first offer. It involved advanced deal sourcing training, compliance guidance, and contract templates. The initial “anchor price” mentioned was something like £50,000, which then dropped to £5,000, and then eventually to around £1,000 for the day’s attendees. This kind of pricing strategy isn’t new—start high, show the value, and then dramatically reduce the price to encourage action. It’s a common sales technique.

How did I feel about it? Honestly, not offended. While I was aware of what was happening, I didn’t feel pressured or manipulated. Samuel made it clear what you’d get with the advanced package—more personalized mentorship, contract templates (which can be a big deal if you don’t have legal resources), and a structured program. If you’re new and want a shortcut to compliance and deal readiness, £1,000 might be well worth it. If you’re experienced and can figure things out on your own, you can simply decline.

I didn’t purchase anything. Did I feel awkward for not doing so? Not at all. There was no shaming, no high-pressure tactics that made me feel like I’d be a failure if I didn’t invest. Samuel presented the offer, explained it, and moved on. Later in the evening, around 7 p.m., there was a second product pitch for a lease option agreement boot camp—again, priced around £1,000, offering a wealth of specialized knowledge and resources.

In the interest of transparency, my only prior business interaction with Samuel Leeds was when I purchased a property from him back in 2017. I even made a couple of videos about it. Since then, we haven’t really spoken, and I’m not endorsed or paid by him. My opinion is based solely on my experience attending this crash course. As far as upsells go, I found it relatively mild. He made it clear that the program isn’t guaranteed to work for everyone—it’s an information resource, and success depends on the individual’s effort and execution.

---

Live Demonstrations and Practical Work

Another highlight of the day was that it wasn’t all talk. Samuel did some live calls to agents to show how he would negotiate or source deals. He also introduced an application called Deal Sourcer, a piece of software he’s invested in that can help identify and analyze potential deals quickly. He was transparent about his stake in the company, stating upfront that he had bought shares. The software looked promising for those who need a more systematic approach to sourcing and vetting properties. There’s no doubt he’s promoting it because he believes in it, but I didn’t get the sense it was pushed unfairly or deceptively.

Attendees were also encouraged to do their own sourcing exercises—calling agents, calculating ROIs, discussing strategies. For beginners, this hands-on approach can help build confidence. For me, it was straightforward since I’ve done it many times before, but I can see how valuable it would be for newcomers who’ve never picked up the phone to talk to an agent or run numbers on a deal.

We also dove into sales training—an underrated aspect of property investment. Property, like any business, is a people business. Whether you’re negotiating with agents, pitching deal packages to investors, or presenting yourself to potential partners, how you communicate matters. Samuel stressed that you are always selling, even if you don’t realize it. By framing things this way, he reminded attendees that success in property investing isn’t purely about the bricks and mortar; it’s equally about relationships, trust, and credibility.

---

The Skeptic’s Perspective

I approached this crash course with a fair amount of skepticism. The property education industry has been criticized in some quarters for delivering high-pressure sales, unrealistic promises, and dubious claims of overnight riches. But what I experienced was more balanced than I anticipated.

• Did I witness “Pressure Selling”?
  Not in a way that made me uncomfortable. Samuel presented his offers, reduced prices dramatically, but never attacked or berated those who didn’t buy. He didn’t promise guaranteed results—he was careful to clarify that the strategies work when you put in the effort.
• Were Claims Overinflated?
  The claims were largely framed around the possibility of financial freedom, which is a strong promise. However, I’ve seen many success stories in property, and the content provided certainly can lead to financial improvement if applied correctly. The caveat is always: will you put in the work?
• Quality of Information Provided:
  For a free course, I was genuinely impressed. Even if 70% of it was familiar to me, the remaining 30% offered me new angles or confirmed existing strategies. For a beginner, it could be a goldmine of foundational information.

---

Reflecting on My Own Experience

I once purchased a property from Samuel Leeds and paid a sourcing fee of around £3,500 for the deal. Back then, I didn’t want to spend time learning how to source effectively. Later, by reverse-engineering that deal, I learned the ropes myself. In retrospect, perhaps paying £1,000 for a structured course that taught me how to fish rather than buying a single fish might have been more efficient. But at the time, I prioritized convenience.

This reflection makes me understand the real value of these courses: time-saving and guided learning. If you have plenty of time and are willing to sift through free online content, analyze Rightmove listings for hours, and learn through trial and error, you might not need any course. But if you value speed, structure, and curated knowledge, then a well-priced training program can be an excellent investment.

---

Conclusion: Is the Crash Course Worth Your Time?

The crash course was a long, information-packed day that introduced participants to essential property investing concepts and strategies. It provided practical exercises, community interaction, and direct insight from someone who has built a name (and presumably a fortune) in the property sphere. The energy was high, the content was substantial, and the atmosphere was largely positive.

If you’re brand new to property, I believe this course can open your eyes to what’s possible and show you the roadmap to get started. It won’t guarantee overnight wealth—no course can—but it will give you the tools, frameworks, and motivation you need to begin taking action.

If you’re already an experienced investor, you might still find one or two nuggets of information or strategies that you haven’t fully explored. The lease option segment, for example, might help you expand your existing toolkit. At the very least, it’s a good way to reacquaint yourself with the basics and see how others are teaching the next generation of investors.

For those worried about high-pressure sales tactics, my experience was that while there were upsell moments, they were neither hidden nor forced. The transparency was relatively refreshing, and I didn’t feel any sort of embarrassment or negativity for not purchasing additional courses.

---

A Final Note

I’m not endorsed by Samuel Leeds or affiliated with him beyond that one property transaction years ago. My review is simply an honest account of one day on one of his crash courses. Everyone’s experience may differ, and he may run these events differently over time. Yet, based on what I’ve seen, if you’re considering dipping your toe into the property training world, attending one of these crash courses might well be worth the investment of your time.

I’ll continue to share my own property journey and the lessons I learn along the way. In future posts and videos, I’ll be taking you up north to view some of my own properties, including a recent auction property in Northampton that has just finished its refurbishment. Until then, I hope this review helps you decide whether the Samuel Leeds crash course is a step worth taking.

If you enjoyed this post or found it helpful, please consider subscribing to my channel, hitting that bell notification, and giving the video version a like. Every subscription and like helps me continue creating valuable content. And, as always, if you want a one-to-one chat, feel free to reach out to me via the email address in the description. I’m happy to talk property, entrepreneurship, or general business with anyone keen to learn.

Thank you for reading, and I look forward to seeing you here next week.